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Your stand is not your strategy

Three days, thousands of potential connections and one chance to make an impression. As South African producers prepare for Wine Paris 2027, Carolyn Martin, co-founder and marketing director of Creation Wines, shares what it takes to turn a trade exhibition into meaningful business. From choosing the right buyers to knowing which wines to pour, her advice is simple: arrive prepared, stay curious and remember that relationships matter more than business cards.

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Established 1931

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We cover the issues that affect the entire wine value chain, from vineyards, cellars and research to business, markets, people development, transformation, tourism, technology, sustainability and policy. We look beyond South Africa, too, bringing international developments and ideas home and asking what they mean for our industry.

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