The generation born in the information age challenges marketers with its new way of thinking. How should it influence a new way of marketing wine?
According to the latest VinPro Production Plan survey, production levels of primary wine grape producers remain high. In this issue of WineLand we look at Part 1 of the report which gives an overview of the most important findings over the past 10 years. In the May issue of WineLand we look at Part 2 of the report and the practices of the top achievers.
Asia offers significant opportunities for South Africa, but we need to get our branding and price points right. A frequent Rootstocker and runner-up at the Veritas young wine-writers competition, Danielle Jacobs, shares some of the highlights of the Simon Tam Rootstock Session.